In the dynamic landscape of digital marketing, choosing the right platform for your school’s advertising efforts can be a real conundrum. With a myriad of options available, each tailored to different audiences and objectives, the decision can feel overwhelming. But fear not! In this comprehensive guide, we’ll navigate through the intricacies of advertising on LinkedIn, Facebook, Instagram, and X and help you choose the right platform for your school’s needs.

In today's digital landscape, storytelling is more than just a task; it's an art form, a science, and lies at the heart of a successful marketing department. Whether schools are aiming to attract new students, engage parents, or build relationships with alumni and donors, mastering the art of digital storytelling is the key for admissions, funding and a school’s overall profile.

Here at Interactive Schools, we understand that life in a school marketing department can be pretty hectic. Trying to ensure all areas of school life are showcased through social media and appealing to all relevant stakeholders is no mean feat. To find out how a school’s story can be authentically and successfully communicated to its school community and beyond, look no further.

Crafting Immersive Experiences

The first place prospective parents will visit when wanting to find out more about a school is its website. At Interactive Schools, we pride ourselves on creating the best websites for the world leading schools. We put users first and craft incredible, immersive experiences that blend creative magic, measurable engagement and tangible impact, to ensure that our websites act as a window into the living heartbeat of its school.

Keeping Content Fresh

It’s vital that marketers are constantly monitoring the content on the school website, ensuring that both images and videos, as well as written content and information, remain relevant and continue to reflect the school’s current offerings and evolving #Purpose. If marketers are struggling with how to word content to ensure that it best reflects the school’s unique identity, they can simply type their content into ChatGPT for inspiration on stylistic word choices and structure. If marketers have an Interactive Schools’ website, they even have the luxury of our embedded ChatGPT Content Helper to keep content fresh and engaging.

Virtual Tours and Engagement

Taking the immersive nature of our websites even further, we even provide 360° Virtual Tours via our SprXVR platform. In combination with our branded Interactive Schools headset, 360° photography and cinematic video, users will have the opportunity to feel physically present at any school, irrespective of where they are in the world, expanding a school’s marketing reach beyond the constraints of distance.

Many people often wonder what is the difference between a ‘Social Media Platform’ and a ‘Social Network’ and how can I incorporate both in my school’s content strategy? In short, a social media platform is a platform intended for creating and sharing content, whereas a social networking platform is intended for communication between individuals and/or groups of people.