Game Changer: Inside Greenwich Country Day School’s Bold New Athletics Microsite
In independent schools, athletics are more than games - they're a powerful engine for community, culture, and school pride. At Greenwich Country Day School (GCDS), the marketing team understood this truth and transformed it into a bold digital experience.
TURNING ATHLETICS INTO A DIGITAL DESTINATION
GCDS partnered with Interactive Schools to reimagine how athletics could be showcased online. The result? A dynamic, purpose-built athletics microsite that goes far beyond listing teams and schedules.
It's a compelling, all-in-one experience that connects families, celebrates student athletes, and reinforces the school's identity.
The microsite is fully integrated with Veracross and features:
- Individual landing pages for each spot, including team rosters, coach bios, and dynamic content
- A real-time scoreboard and schedule that keeps parents and fans in the loop
- Professional design and UX that make checking scores, finding directions, and learning about athletes intuitive and mobile-friendly
It's a user-first solution that strikes a balance between function and storytelling and looks as good as it performs.
A MODEL FOR MODERN SCHOOL COMMUNICATION
GCDS's microsite embodies best practices in athletics communication:
- Timely updates that busy parents can access on the go
- Visual storytelling that captures the excitement of the game day and the dedication behind the scenes
- Strategic integration with admissions and advancement goals
"The site itself is dynamic; it draws users in and tells an authentic, compelling story that makes you feel like you're in the classroom, on the field, in the community" ~ Suzanna Shrekgast, Marketing & Digital Content Manager at Greenwich Country Day School
ATHLETICS AS A MARKETING MVP
The microsite doesn't serve current families - it's a showcase for prospective families and a signal of what sets GCDS apart:
- Profile cards and award highlights humanise the school's mission
- #BrandedHashtags and campaign storytelling supercharge social media impact
- Homepage features connect athletics to school-wide messaging and identity
In today's digital landscape, where attention is a scarce resource, GCDS has created an experience that informs, inspires and invites.
A BLUEPRINT FOR OTHER SCHOOLS
Whether you're in the US, Canada or the UK, GCDS offers a strong example of how to elevate athletics online. With the right strategy and platform, you can create a microsite that enhances your brand, streamlines communication, and showcases student success.
Your athletics program deserves to be more than a tab on your website. Let it be a destination!