Game Changer: Inside Greenwich Country Day School’s Bold New Athletics Microsite

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In independent schools, athletics are more than games - they're a powerful engine for community, culture, and school pride. At Greenwich Country Day School (GCDS), the marketing team understood this truth and transformed it into a bold digital experience.

TURNING ATHLETICS INTO A DIGITAL DESTINATION

GCDS partnered with Interactive Schools to reimagine how athletics could be showcased online. The result? A dynamic, purpose-built athletics microsite that goes far beyond listing teams and schedules.

It's a compelling, all-in-one experience that connects families, celebrates student athletes, and reinforces the school's identity.

The microsite is fully integrated with Veracross and features:

• Individual landing pages for each spot, including team rosters, coach bios, and dynamic content
• A real-time scoreboard and schedule that keeps parents and fans in the loop
• Professional design and UX that make checking scores, finding directions, and learning about athletes intuitive and mobile-friendly

It's a user-first solution that strikes a balance between function and storytelling and looks as good as it performs.

A MODEL FOR MODERN SCHOOL COMMUNICATION

GCDS's microsite embodies best practices in athletics communication:

• Timely updates that busy parents can access on the go
  
  
• Visual storytelling that captures the excitement of the game day and the dedication behind the scenes
  
  
• Strategic integration with admissions and advancement goals

"The site itself is dynamic; it draws users in and tells an authentic, compelling story that makes you feel like you're in the classroom, on the field, in the community" ~ Suzanna Shrekgast, Marketing & Digital Content Manager at Greenwich Country Day School

ATHLETICS AS A MARKETING MVP

The microsite doesn't serve current families - it's a showcase for prospective families and a signal of what sets GCDS apart: 

• Profile cards and award highlights humanise the school's mission
  
  
• #BrandedHashtags and campaign storytelling supercharge social media impact
  
  
• Homepage features connect athletics to school-wide messaging and identity

In today's digital landscape, where attention is a scarce resource, GCDS has created an experience that informs, inspires and invites.

A BLUEPRINT FOR OTHER SCHOOLS

Whether you're in the US, Canada or the UK, GCDS offers a strong example of how to elevate athletics online. With the right strategy and platform, you can create a microsite that enhances your brand, streamlines communication, and showcases student success.

Your athletics program deserves to be more than a tab on your website. Let it be a destination! 

Just ask Greenwich Country Day School (Read the full case study)