Rewriting the Playbook: How The Field School Rebooted Its Brand and Brought Bold Storytelling to Life
23 Sep 25
When The Field School partnered with Interactive Schools, they weren’t just looking for a fresh coat of paint. They wanted to uncover the heart of their identity - and reimagine how it could be experienced by families, students, and faculty alike.
For school marketers, Field’s journey offers a practical roadmap: a rebrand is not just about visual polish. Done well, it can realign your entire community around a shared story and spark meaningful engagement.
1. FROM BRAND DISCOVERY TO BOLD DIRECTION
Located on a tranquil 10-acre campus in Washington, DC, The Field School is known for its fearless approach to learning, empowering students in grades 6-12 to think boldly and act with purpose. But its existing digital presence no longer matched that energy.
“Our goal was to reflect who we are today - and who we want to become in the next 50 years,” says Marisa Gay, Director of Communications and Marketing. “Interactive Schools didn’t just deliver a visual rebrand - they helped us rediscover our narrative.”
2. WORDS THAT MATCH THE MISSION
At the heart of Field’s rebrand is a confident, compelling voice—one that mirrors the school’s forward-thinking spirit. Interactive Schools helped craft a language strategy rooted in purpose and power, positioning Field students as trendsetters, thought-leaders, and pioneers. The messaging emphasises bold thinking, deep learning, and creative exploration, reflecting a school that champions individuality and inspires students to take action.
From homepage headlines to admissions pages, every word is intentional—designed to resonate with prospective families, celebrate student voices, and convey the unique energy of a Field education.
3. DESIGN THAT REFLECTS DEPTH AND SPIRIT
The team at Interactive Schools guided The Field School through a full brand reboot—from a strategic content overhaul to a modern website built to engage.
- Custom photography brought Field's students into the spotlight with beautifully lit hero shots that immediately communicated personality and presence
- Dynamic design features, such as interactive board profiles and animated CTAs, invite exploration and action
- StoryWall filters enable users to experience campus life through the lens of a student, offering tailored glimpses into academics, co-curricular activities, and campus culture
4. #BRANDEDHASHTAGS THAT POWER A STORYTELLING ENGINE
Field's social strategy now powers its website, featuring real-time, community-driven content streams across the site that reinforce the school’s bold values with every scroll.
“Our brand now lives and breathes across every page,” says Marisa. “Visitors immediately get a feel for who we are - and what we stand for.”
5. The Field Formula
At The Field School, learning is deep, purposeful, and joyful. Now, their digital presence reflects that same experience - creative, connected, and full of life.
The website’s closing call to action, “Find your Formula,” invites prospective families to take the next step: book a tour, apply for admission, or simply explore what makes Field one of DC’s most distinctive schools. It’s more than a phrase - it’s an open door to discovery.
The Field School’s journey shows that a rebrand isn’t about surface-level change - it’s about rediscovering identity, aligning your community, and creating a digital presence that inspires action. When schools embrace bold storytelling, they don’t just stand out in a crowded market—they empower families, students, and faculty to see themselves in the mission.
The best schools don’t just describe who you are. They invite families into a story - and show them how they can be part of it. Partner with Interactive Schools to make yours unforgettable.