Pulaski Academy: Building a High-Performing Admissions Experience
18 Nov 25
In a market where families are more discerning than ever, Pulaski Academy knew that success couldn't rely on traditional marketing funnels. Instead, they leaned into something smarter, faster and more personal: The Inbound Lead Optimisation (ILO) System.
Working in partnership with Interactive Schools, Pulaski redesigned its admissions strategy around a modern marketing flywheel - one built on attracting, engaging and delighting families at every stage of their journey. It's not about pushing people through a process anymore; it's about pulling them in with meaningful, personalised interactions that spark action.
FROM AWARENESS TO ADVOCACY
Head of Enrolment Management, Gregg Ledbetter, saw an opportunity to shift from static outreach to a dynamic, relationship-first experience. Every step of the admissions journey, from initial inquiry to enrolment, is now guided by data, designed for delight, and built to last.
The new admissions page of Pulaski's site makes this philosophy clear from the first click: warm, welcoming, focused on value. Clear steps, thoughtful language, and consistent calls to action help families feel seen and supported. And with personalised follow-ups and segmentation behind the scenes, no lead is left behind.
THE FLYWHEEL IN ACTION
At the heart of the ILO approach is a powerful shift in mindset. Enrolment isn't a one-time conversation; it's a continuous loop. Every delighted family fuels the next through word of mouth, referrals and positive engagement. Pulaski's admissions team uses this feedback loop to refine their approach in real time, creating a self-sustaining recruitment ecosystem.
Through customised email journeys, event touch points, and consistent storytelling across platforms, Pulaski keeps families connected and committed. The Goal isn't just enrolment, it's long-term community building.
Real Results, Human-Centred Design
The data backs it up, but the human impact is even stronger. Prospective parents report feeling more informed and more personally engaged than ever before.
And for the team? The ILO framework had delivered clarity, consistency and results.
KEY TAKEAWAYS
If your admissions process still feels transactional, it might be time to turn the funnel on its head. Pulaski Academy's shift to a flywheel-powered ILO system demonstrates how enrollment marketing can evolve, becoming more personalised, responsive and powerful.
Looking to build a high-performing admissions experience? Start with what Pulaski did: put families at the centre, making meaningful connections and let word of mouth do the rest.