---
title: Should we be using Instagram to engage our younger audience?
description: Should we be using Instagram to engage our younger audience?
---

[Inspiring Schools Blog ](https://www.interactiveschools.com/blog)

# [Should we be using Instagram to engage our younger audience?](https://www.interactiveschools.com/blog/should-we-be-using-instagram-to-engage-our-younger)

 Written by [Interactive Schools Blog](https://www.interactiveschools.com/blog/author/socialinteractiveschools-com) | 13 November 2013

School Marketer:We want to engage our younger audience. Should we be using Instagram?  
Interactive Schools:Instagram is a great channel to engage with a younger audience. We are seeing a shift away from Facebook to more niche mobile platforms, such as Instagram, with the 13-18 demographic.  
School Marketer:Could we be publishing notifications, posters and letters?  
Interactive Schools:I think it would best to keep Instagram predominantly photo based. For Instagram, I would suggest posting great photography with beautiful backgrounds and texture. Then the occasional poster, or informational post, can go up - it is about balance. People need a reason to follow you.  
School Marketer:Any schools using it well?  
Interactive Schools:There’s a list of schools that use Instagram here - www.schneiderb.com/wiki/schools-using-social-media/schools-using-instagram/. It is all American schools but you can get a good idea of the types of photos that work well on Instagram. Take a look.

[View full post](https://www.interactiveschools.com/blog/should-we-be-using-instagram-to-engage-our-younger)

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