Inspiring Schools Blog

Social media predictions 2015

Written by Interactive Schools Blog | Jan 14, 2015 12:50:00 PM

It’s that time of year, again. Time to get out our crystal ball and look to the future.

Let’s take a look at our 2014 predictions, and how they turned out.

  1. Mobile usage will increase - CORRECT ;-)
  2. Social media will become more visual - CORRECT ;-)
  3. Automated messages won’t be frowned upon - CORRECT ;-)
  4. The fall of Facebook? - INCORRECT ;-(

But that’s 2014. That’s done. Let’s move on to 2015!

What do we think will turn up?

1. Filtered Twitter feed

Twitter has a problem with the amount of content being created. Surely the more content, the better? Yes and no. The issue for Twitter is that there is a lot of noise, and that is effecting its user experience.

When a new user signs up to Twitter, they have to find people to follow. Then, when they come back to their feed, they have a chronological feed that may be full of noise, or uninteresting content.

It is expected that Twitter will soon serve tweets based on algorithms - similar to Facebook.

In a way, they already do this with #Hashtags. If you search a #Hashtag, an algorithm will show the top tweets. All tweets can be viewed by clicking the respective tab.

2. There will be a battle for video

Hyperlapse in 2014 - an app that creates mobile hyperlapses. Will we be seeing more video apps popping up? Probably.

We’re starting to see more stylised video content - very similar to Instagram filters. This is due to software being readily available.

With the popularisation of GoPro products, slow-motion on smartphones, timelapses, and 360-videos, 2015 looks to be a popular year for creating video content. But which social channel will we upload our videos too?

3. Better social analytics

Social Candy to be your go-to metric analysis tool. 

4. Social conversions

#AmazonBasket.

Perhaps Twitter will introduce a ‘Buy’ button to tweet to allow direct purchases.

This would certainly be of benefit for Pinterest, who’s demographic is mostly in aspiration and shopping mode.

What are your predictions for 2015? Tweet us @intSchools

[5] BELOW are some “Left-Field” predictions by other web sources. Back to the Future 2 reality in 2015. Love that film.

>> 2015 predictions ‘Back to the Future 2’ got right, wrong

The movie from 1989 got a few things right when it depicted what 2015 would look like. Although flat screen TVs and drones are abundant, the movie’s prediction of flying cars, hover boards and self-lacing shoes was completely wrong.

29 predictions for 2015: Fortune.com’s Crystal Ball

>> 2015’s Most Ridiculous Tech Predictions

When you’ve had your fill of technology predictions for 2015, take one more moment to deride the most obvious and least noteworthy of the bunch.

>> Upworthy: A Bunch Of Bad Predictions And One Really Important Prediction Will Get You Thinking About 2015