It’s that time of year, again. Time to get out our crystal ball and look to the future.
Let’s take a look at our 2014 predictions, and how they turned out.
But that’s 2014. That’s done. Let’s move on to 2015!
What do we think will turn up?
Twitter has a problem with the amount of content being created. Surely the more content, the better? Yes and no. The issue for Twitter is that there is a lot of noise, and that is effecting its user experience.
When a new user signs up to Twitter, they have to find people to follow. Then, when they come back to their feed, they have a chronological feed that may be full of noise, or uninteresting content.
It is expected that Twitter will soon serve tweets based on algorithms - similar to Facebook.
In a way, they already do this with #Hashtags. If you search a #Hashtag, an algorithm will show the top tweets. All tweets can be viewed by clicking the respective tab.
We’re starting to see more stylised video content - very similar to Instagram filters. This is due to software being readily available.
With the popularisation of GoPro products, slow-motion on smartphones, timelapses, and 360-videos, 2015 looks to be a popular year for creating video content. But which social channel will we upload our videos too?
Perhaps Twitter will introduce a ‘Buy’ button to tweet to allow direct purchases.
This would certainly be of benefit for Pinterest, who’s demographic is mostly in aspiration and shopping mode.
What are your predictions for 2015? Tweet us @intSchools
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