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THE DALTON SCHOOL

Strategic plan 2030 - A case study

Dalton - Device Mockups

Independent, coeducational, college preparatory, day school for students
 in grades K through 12 - located in New York, USA

Elevating

Details

Interactive Schools partnered with The Dalton School to elevate The Dalton Plan by driving resources to it through key inputs: thriving students, inspiring faculty & staff, and optimized facilities.

Services

Logo Development, Responsive Website Design, Strategic Storytelling, Social Strategy

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Wow Statistics

Every #SchoolWebsite blends not only creative magic but measurable engagement and tangible impact.

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Downloads for the Strategic Plan Document in 9 Months Since Launch
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Page Views for the Strategic Plan Page in 9 Months
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Clicks on the Strategic Objectives Button in the Last 9 Months
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Clicks to the ‘Elevating the Dalton Plan’ Video Embed

BRAND IDENTITY

Developed a unique brand identity with a fresh creative to elevate the Strategic Plan’s essence. Delivered a standout logo, tagline, and lead visual, using existing imagery to create a cohesive and impactful brand presence for The Dalton School.

"The Dalton School chose to partner with Interactive Schools to bring our strategic plan to life. We came to Interactive Schools with a concept we were really excited about, and with their expertise, they were able to create a microsite that is as functional and effective as it is beautiful and fun to use."

Topher Nichols
Chief Communications Officer

INTERACTIVE WEB EXPERIENCE

The brand identity was brought to life with a bespoke interactive microsite.

The microsite is a seamless, fully responsive experience created through wireframing, prototyping, and content migration, ensuring smooth integration with the existing Dalton website.

Within the microsite, the custom landing page includes 3 detailed sub— landing pages for the key pillars: students, faculty & staff and facilities.

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CREATIVE ASSETS & CONTENT STRATEGY

Using the new brand identity & imagery, supporting creative assets were designed to be used in marketing collateral, comms and further outreach for The Dalton School.

We developed a comprehensive content strategic blueprint to promote the Strategic Plan throughout the academic year. Including creative content ideas and actionable options to support and bring the plan to lifeacross various channels.

"With a tight turnaround, the team was efficient, flexible, and proactive, ensuring we hit deadlines and delivered such an outstanding end product. The initial response from our community has been great, and we are excited to use this tool over the life of our strategic plan to keep our community informed on our progress and showcase how our work is having an impact on the school with Interactive Schools’ fantastic storytelling support. "

Topher Nichols
Chief Communications Officer

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