In our fourth, and final, instalment of our versus series, we’ll be putting two of the biggest digital advertising platforms head to head. Google ads VS Facebook Ads. Which is a more effective way to advertise your school? Let’s find out…. 

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FIGHT!

Round 1: Overview and Ad types: 

Google ads: 

The Google ads platform has been around for almost two decades, first launching in 2000.

Almost 5 million searches are made on Google every minute, making the search engine the most visited website in the world. This means that the potential reach of advertising on Google is much higher than other advertising platforms.