Do you regularly Google your school? Do you wonder why your school appears lower down the list than other schools in the area? It’s easy to get lost and be scared of acronyms such as SERP or SEO, but there are some simple steps you could take RIGHT NOW to be on the road to better search rankings.

Let’s start with SERP

SERP is just a fancy acronym for Search Engine Results Page. When you input a keyword or a phrase into a search engine (e.g. Google), the engine searches for the most relevant content that is created just for you, based on your browser history, social setting and location. You will notice two types of content come up; organic and paid results, along with a variety of features such as shopping results, knowledge graphs or reviews.

‘Organic’ results are pages that are shown to you due to the search engine’s algorithm based on your query. On the other hand, paid results are basically advertisements that the website owners have paid for that will only show up if their chosen keywords match your query. The sad reality is that if your school website does not come up on the first page of Google Search, you will receive fewer visitors.