Have you noticed that unannounced Twitter security updates are causing your account/s to be suspended? This can be very frustrating, especially in a time where communication and community engagement is more important than ever. We have put together steps on how to unlock your suspended Twitter accounts. It may not be initially apparent that your account is suspended, until you try to carry out an action, like following another account, Tweeting, or even accessing your personal information!

One of the biggest challenges that #SchoolMarketers face is successfully getting buy-in from the senior leadership team. This is especially true when encouraging Heads to engage in thought leadership activity. It’s easy for communications managers to sell the benefits of public-facing comms activity, but have you ever thought about what your Head is thinking and why they might have reservations? 

Whether your Head is a seasoned writer and media personality or is still finding their feet, we hope this article helps to alleviate some of the challenges you face and creates a more open, honest dialogue between the marketing office and the executive. Why not show it to your Head? Every little helps...

Community engagement is one of the most important metrics when measuring success of your #ContentStrategy and one which needs a lot more focus. At a time of distance learning, parent engagement is key to student retention and keeping those important stakeholders as happy as Larry! 

A common complaint from parents is that schools can be too reactive with engagement and comms and not proactive enough, so how can we improve this with some simple community engagement ideas? 

TIP #1: Weekly dynamic newsletter 

Words and content are the most fundamental tool to any school website, yet they are also key to enticing any prospecting parents.  

While design immediately strikes at humanity’s desire to be satisfied aesthetically; the content and words drive human-kind’s need to acquire information and make decisions. The words we hear or read and the content provided is just as, if not more, powerful than the images that we see. 

So, you’ve completed your paid advertising campaign and you’re looking through the results - of course, as every marketing decision must be informed by data. As we have stated previously, every campaign must go through the ‘learning’ process during which the platform on which you advertise makes informed decisions based on the results and costs. The first campaign for any school marketer can be a nerve-racking time, especially if admissions are not as high as had been expected and your efforts are being questioned. The question on every school marketers’ lips is: What on Earth do I do now?

Have the recent, unannounced Twitter security updates caused your account/s to be suspended? This can be very frustrating, especially in a time where communication and community engagement is more important than ever. We have put together steps for how to unlock your suspended Twitter accounts. It may not be initially apparent that your account is suspended, until you try to carry out an action. 

Keep #InspiringSchools by sharing your #SchoolStories - even when your school is closed! Social media engagement numbers have never been higher and it’s important to keep the positivity coming. Let’s get sharing some archived content, using our weekly hashtags and BOOST your social media game during these unprecedented times.

Why should you be verified?

Does having a blue tick next to your name on Twitter really make a difference? In truth - no. It is mainly a status symbol, with those accounts that are Twitter Verified able to unlock certain features that the rest of us can’t get. It also shows whether the owner of the account is authentic and not a parody account. Music artists, journalists, politicians and those of significant interest to the public seek to get the iconic blue badge on their account and if you are reading this, you probably want it too.

We have included some steps below to show you how to get verified on Twitter, although this is not 100% guaranteed and we will explain why.

Is it Wednesday? Friday? Monday?

Another day of remote working is upon us. ⏰

We have already seen so many wonderful examples of #InspiringSchools around the globe showcasing their digital classrooms and remote learning spaces. To help your school, our team of #DigitalJedi have united to bring you our TOP #Hashtags to follow and make use of while working from home. Your positivity and #SchoolStories are more important than ever!

But first, Why are Hashtags Important❓

Does your school make use of the mighty hashtag (#)? We wrote a blog on the power of the hashtag and are strong believers in this powerful symbol!

A #ContentStrategy without a #HashtagStrategy is doomed to fail. ☠️ While it’s great that your school are sharing out beautiful stories, without hashtags these are impossible to curate and categorise equalling NOISE. Not only do hashtags play a huge role in categorising content, but there are also mighty hashtags out there to include as part of your #HashtagStrategy. These can easily be scheduled in for at the start of the week, allowing you to sit back and watch the engagement roll in!

Check out our top hashtags below and join the conversation…