From the outset, Google Analytics can look quite daunting. There are so many intricate parts to analysing each one of your campaigns progress, so it is understandable that people get lost in the analytical maze. Once you have familiarised yourself with Google Analytics, it will prove to be one of the most useful assets in your marketing skillset. To help filter Google Analytics into easier locational areas, we have put together a list of crucial customisations that will benefit your viewing and analysing. We understand that it is not solely to help farm data, but to protect and hone it professionally.
Marketing is no longer a one-way system of advertising a product. No longer are we simply sold a product, it has become a two-way system of communication. Marketers must now provide value, importance and often entertainment.
Using Paid Advertising in School Marketing
Marketing is no longer a one-way system of advertising a product. No longer are we simply sold a product, it has become a two-way system of communication. Marketers must now provide value, importance and often entertainment.
As we commence the new year and finish off the leftover mince pies, we start our plans for the new year. If you are a school marketer you have probably started thinking about how to promote an #OpenDay at your school. We all know how important these events are, they give the school an opportunity to really show prospective students and parents the atmosphere and the heart of the school.
Stuck for some ideas for your upcoming open day? Check out our blog of 7 Open Days Ideas and get creative this open day season.
So, we have our open day idea, but how do you promote it to ensure you have as many attendees as possible? We have the answers, just keep on reading!
2019 has been an interesting and uncertain year for the marketing world with Facebook’s seemingly numerous data breaches and social media platforms releasing all kinds of new features in an increasingly competitive market. It was the year that finally saw digital advertising spending overtake traditional advertising, with the gap between the two looking set to grow even greater in 2020.
So, let’s get stuck in to our top 7 school marketing predictions and wider trends for 2020. There are some crackers in here! Don’t miss the outcome of last year’s predictions, too.
Some have described it as the most wonderful time of the year and December means only one thing in the Interactive Schools HQ…
Have you ever been on your devices and found the screen brightness just way too much to handle?
It is nearly the end of the year, but not too late to get started on your video strategy for the new year! Video marketing can go hand in hand with paid advertising, or if you are wanting to showcase a specific event, like an important open day that might be coming up. Although there are many types of video all with different styles and methods of production, we have narrowed it down to five steps so that you can get started on your Video Marketing Strategy for your school.
A couple of months ago we took you through how to set up an ad on Facebook in 5 easy steps. This week we will be discussing how to write compelling copy for your Facebook Ads.
With 2.38 BILLION monthly active users as of 2019, the advertising opportunities make the platform one of the biggest in the world. Using Facebook for paid advertising is not only targetable, but is also a very cost effective and trackable option to get users onto your website or converting. Facebook ads will allow you to target only those who are likely to turn from prospective parents/students to bums on seats!