Community engagement is one of the most important metrics when measuring success of your #ContentStrategy and one which needs a lot more focus. At a time of distance learning, parent engagement is key to student retention and keeping those important stakeholders as happy as Larry! 

A common complaint from parents is that schools can be too reactive with engagement and comms and not proactive enough, so how can we improve this with some simple community engagement ideas? 

TIP #1: Weekly dynamic newsletter 

Words and content are the most fundamental tool to any school website, yet they are also key to enticing any prospecting parents.  

While design immediately strikes at humanity’s desire to be satisfied aesthetically; the content and words drive human-kind’s need to acquire information and make decisions. The words we hear or read and the content provided is just as, if not more, powerful than the images that we see.