YOU'VE FOUND YOUR MESSAGE, NOW IT'S TIME TO FIND YOUR VOICE!

In my last blog, we ascended Mount Brand to explore what truly makes your school unique. Now it’s time for Part 3, to work out the big picture of how you communicate this brand vision before you update your website or create a nifty flier. To do that, we’re leaving behind Mount Brand to instead explore a galaxy far, far away (more on that in a minute).

Developing a brand voice that is clear and easy for all staff members to use is essential for consistent messaging across all your touch-points.

It can be defined into a few key elements…

• uniformity in your word selection 

• the attitude presented through those words

• values suggested whilst talking to your parents 

In short, it's how you speak to your parents, and how this then, in turn, humanises your brand - building confidence and trust in your school and cementing your individual place in the market.

Have the recent, unannounced Twitter security updates caused your account/s to be suspended? This can be very frustrating, especially in a time where communication and community engagement is more important than ever. We have put together steps for how to unlock your suspended Twitter accounts. It may not be initially apparent that your account is suspended, until you try to carry out an action. 

So, you’ve set up your fresh social media accounts and you’re ready to go. This easy guide will take you through step 1 of #DigitalJedi training to become a #SocialPadawan.