One of the biggest challenges that #SchoolMarketers face is successfully getting buy-in from the senior leadership team. This is especially true when encouraging Heads to engage in thought leadership activity. It’s easy for communications managers to sell the benefits of public-facing comms activity, but have you ever thought about what your Head is thinking and why they might have reservations? 

Whether your Head is a seasoned writer and media personality or is still finding their feet, we hope this article helps to alleviate some of the challenges you face and creates a more open, honest dialogue between the marketing office and the executive. Why not show it to your Head? Every little helps...

Join me on a journey of brand self-discovery!

WHO AM I?

Having spent over 10 years in the school creative industry I’m still surprised by how many clients I meet who are not “on the same page.”

Some schools are nearly there, but there is a little confusion around language. Others disagree completely about the school’s key values. To be honest, it's rare to find a school where everyone is “singing from the same hymn sheet.”

Now, of course, interpretation can be forgiven, but even when you look at the sentiment it's crazy to see how disconnected some schools can be about the essence of who they truly are. And, if your school doesn't know who they are and what they stand for, how on earth will your prospective parents know?

LET ME TAKE YOU ON A JOURNEY OF DISCOVERY!

In my last blog, I gave you guys a tasty little tip on how to start to take the first steps in discovering your brand identity. Now it’s time to strap on those hiking boots and ascend Mount Brand! In this wonderful story, you play the avid explorer looking to discover the mystical secrets of your school brand. I am your loyal and trustworthy Sherpa!