SHOWING OFF YOUR SCHOOL IS A MULTI-CHANNEL AFFAIR

Long gone are the days of focusing on your website to do the hard selling work in the hope that it alone will encourage your parents onto the school campus. Promptly followed by them signing on the dotted line and committing 1000's upon 1000’s of their well earned money to your school for the pleasure of educating their bundle of joy.

Channels and humans (or parents as we like to call them) have become far more complicated and varied, evolving far beyond our hopes that a simple website and a visit will seal the deal.

Parents need to be nurtured and reminded every step of their journey before they finally part with their cash (and even after that they want incredible experiences that reassure them the investment they made in your school was a winner!).

YOUR WEBSITE SHOULD REFLECT YOUR BRAND…

You know this, right? Of course, you do!

Then why does your website look like everyone else’s? Where is your brand message that jumps off the screen confidently showing why you are different and better than the rest?

If you start just by looking at a school website homepage, it’s surprising how many of you fall into one of two user flow traps.

Please sit back and relax as I ask you to think of one simple thing.

BANG, BANG, BANG …….. WHIZZZZ …………. FIZZZ…….. THUMP!

Oh hi! I didn't see you there! Come on in, grab that stool over there by the workbench and take a load off, I won't be a second, I just need to finish sanding off this awesome new brand I'm working on. Careful where you sit I've just given that identity a fresh coat of paint!

Now the formalities are out the way, welcome to my brand shed and class is in session. It's time to put all of that hard work that we put in on our first few blogs into practice!