Amidst the noise of Twitter, it can be difficult to find and analyse the progress of your social channel when it comes to engagement, quality and overall performance of Tweets.
You may be a master of hashtags, the leader of media or the emperor of engagement, but to many people, it boils down to the numbers. This is the only way we can truly learn from our history of Tweets what worked well and what wasn’t perhaps as effective as we thought - all to be able to tell the next best #SchoolStories.