Marketing is no longer a one-way system of advertising a product. No longer are we simply sold a product, it has become a two-way system of communication. Marketers must now provide value, importance and often entertainment.
Using Paid Advertising in School Marketing
Marketing is no longer a one-way system of advertising a product. No longer are we simply sold a product, it has become a two-way system of communication. Marketers must now provide value, importance and often entertainment.
A couple of months ago we took you through how to set up an ad on Facebook in 5 easy steps. This week we will be discussing how to write compelling copy for your Facebook Ads.
With 2.38 BILLION monthly active users as of 2019, the advertising opportunities make the platform one of the biggest in the world. Using Facebook for paid advertising is not only targetable, but is also a very cost effective and trackable option to get users onto your website or converting. Facebook ads will allow you to target only those who are likely to turn from prospective parents/students to bums on seats!
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are likely to be two terms you have heard a lot of when it comes down to digital marketing. They are both methods you can employ within your content and marketing strategies to drive better reach for your website and online presence.
SEO is how you can get more traffic to your website from “natural” search results on search engines. It requires an understanding of how you can optimise your website, and the content on it, as well as the algorithms popular search engines use, to help your website rank higher on search results. The ultimate goal is for your site to rank number one on Google, Bing, Yahoo, etc.
PPC is how you can get more traffic to your website by running ads, which show on search engines, but only pay for if they are clicked. It requires an understanding of keywords (the words and terms people are likely to use when searching for your school, or schools in your area) and how to set up and optimise your adverts.
Both SEO and PPC have an incredibly relevant place within your school marketing, but which one is better? Which one yields a greater return of your investment in both time and money? Let’s review.