For the past 4 years, we have collected our thoughts on future trends and emerging technology for the coming year.
It’s a useful record for schools to look at what to focus on for the year, and what to start thinking about.
Time to dust off our crystal ball, reflect on 2017, and look to the future.
Here we go...
Still going to grow from 2017
[1] Chatbots
2017 saw an emergence of chatbots (AI that conducts conversation). You may not even realise you’re speaking to a chatbot - but these services have been implemented across multiple businesses and industries to help with a variety of means.
We expect chatbots to continue to grow, particularly in the ‘support’ field, where most questions are regular queries that a chatbot can easily answer.
Facebook Messenger is an example platform to build a chatbot. Parents can use it as a ‘help guide’, particularly for usual support queries about using the ‘Parent Portal’, or accessing the school calendar.
Alternatively, you can install one onto your website to help with simple queries and instructions.
For example, a chatbot could be installed on your website to help with admissions enquiries. If a person goes on to the ‘Admissions Process’ page, the service could pop up, introduce itself, and offer guidance and tips for your school’s admissions process - and answer any queries the person has.
[2] Voice
Voice will continue its upward trajectory - as user adoption accelerates. We expect more companies (and schools) to invest in developing voice interfaces.
This will most likely be on the Alexa platform first, as Amazon controls around 70% of the smart speaker market (eMarketer).
Yet, Apple are coming into the mix in 2018 with their HomePod - and you can never underestimate Apple.
It is sure to be an exciting one to watch.
[3] New video formats
2017 saw a variety of new video formats - from ‘square video with captions’ to ‘circular videos on Snapchat’.
Video will continue to grow, and the formats will keep evolving to grab attention and drive engagement.
We expect to see more schools using fully immersive 360 video - and to develop their VR content.