“The goal is to turn data into information, and information into insight.”
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Wagwan Piff Ting (Don’t worry, we haven’t just insulted you!!) Thanks for taking the time to read our sick blog post about teen language. We think it’s totally on fleek and we hope you do too!
If there are a few words or phrases in the paragraph above that you don’t understand - DON’T WORRY! In all honesty, some of this post might as well be written in another language (some might say that it actually is…) so we here at Interactive Schools thought it might be a good idea to put together a glossary of words and terms that teens today are using.
“SEO is not something you do anymore. It’s what happens when you do everything else right.”
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”
“Content is king, but distribution is queen…and she wears the pants”
Social media in itself is a big, wide world. While there are many amazing things you can use social media for, particularly in your school's marketing, you can risk spending too much time on it.
We have listed six of our favourite tools - which we use daily - to help combat issues of time, to make your marketing and social media use more efficient and productive, and to give you a boost in the content you create.
Social Candy
Social Candy is quick and easy way for you to get your #SocialScore - basically a number representation of your influence and reach on Twitter. Simply type in your Twitter username and hit Candify! to receive your score out of 100.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day”
Schools! Marketers! Senior Leadership Teams! The fear of social media in schools is driven out of ignorance, not knowledge. Social media is not a fad. Unlike cassette tapes or CRT televisions, we will be seeing a lot more of social media over the coming years.
It’s time to pull your #Head out of the ground and start to truly understand how to use it! More importantly it’s time to leverage these content channels effectively as part of your school’s marketing.
Humans are driven by the need to be happy, part of a community and the need to share good news. Social media is the conduit to achieving this. Don’t let someone else’s negative story impact your brand. Start telling your own #SchoolStories, and watch your community share, like and retweet your content around the world.
“A schedule defends from chaos and whim. It is a net for catching days. It is a scaffolding on which a worker can stand and labor with both hands at sections of time.”
Facebook is a marketing giant. In fact, if Facebook was a country it would be the most populated country in the world!
This means using Facebook as part of your school's marketing is simply a good idea. With a population of 1.86 billion users (as of the end of 2016) it is likely the vast majority of your community, the parents currently at or interested in your school, are Facebook users.
We have listed 5 advanced tips to help you get the most out of the marketing behemoth.