Are you a school marketer who runs campaigns on Facebook but is not sure what all the jargon means? If the answer is yes, then this blog is for you! 

We all know that staying on top of all the new metrics Facebook throws at us on a weekly basis is hard, especially when you come from traditional marketing. This is exactly why we wrote this blog, to help you navigate the world of Facebook Ads Manager.

Please sit back and relax as I ask you to think of one simple thing.

BANG, BANG, BANG …….. WHIZZZZ …………. FIZZZ…….. THUMP!

Oh hi! I didn't see you there! Come on in, grab that stool over there by the workbench and take a load off, I won't be a second, I just need to finish sanding off this awesome new brand I'm working on. Careful where you sit I've just given that identity a fresh coat of paint!

Now the formalities are out the way, welcome to my brand shed and class is in session. It's time to put all of that hard work that we put in on our first few blogs into practice!

Amidst the noise of Twitter, it can be difficult to find and analyse the progress of your social channel when it comes to engagement, quality and overall performance of Tweets.

You may be a master of hashtags, the leader of media or the emperor of engagement, but to many people, it boils down to the numbers. This is the only way we can truly learn from our history of Tweets what worked well and what wasn’t perhaps as effective as we thought - all to be able to tell the next best #SchoolStories.

Hey, come on in! Watch out for Jimmy the Snake there - he's a slippery character. I just wanted to initiate you as the newest recruit of the School Brand Bandits! From that scar on your face, I can see you're going to fit right in.

I have gathered all of you brand bandits together to propose the biggest stakeholder heist ever. But, before we go in "all newsletters blazing," we need a plan, so let's get to work on our brand strategy.

Congratulations to all of our #SocialAdvent 2020 daily winners. It was the biggest and best year we have ever had, and we want to thank all the participants who shared their #SchoolStories to make it such a fun experience!

We can’t think of anything else you would rather be doing throughout December than participating in #SocialAdvent, but if you find yourself a bit too busy to post (or you just want to be super organised!) then these tools will be able to help with scheduling your posts to go out at whatever time you choose.

Whilst a lot of things have been different in 2020, one thing you can still bank on being tonnes of fun is Interactive Schools’ #SocialAdvent!

#SocialAdvent is a guaranteed way to grow your network as participation will skyrocket your social engagement. This year we are expecting a record number of entrants, so it’s a great opportunity to get involved with a community of schools across the world. Daily winners will also be shared across our Interactive Schools platforms to thousands of followers!

Part 1 of this series outlined how to attract students and engage them using an effective digital marketing strategy. After this section of the admissions journey is complete, you need to create an exceptional open event experience - whether they are virtual or on site - to secure enrolments. 

As admissions season is in full swing, this two-part blog series will ensure your admissions journey stands out from your competitors. In part one, we detail how to ensure you attract the best students and how you can utilise your website as a conversion machine!