YOUR PARENTS ARE LEVELLING UP!
YOU'VE FOUND YOUR MESSAGE, NOW IT'S TIME TO FIND YOUR VOICE!
In my last blog, we ascended Mount Brand to explore what truly makes your school unique. Now it’s time for Part 3, to work out the big picture of how you communicate this brand vision before you update your website or create a nifty flier. To do that, we’re leaving behind Mount Brand to instead explore a galaxy far, far away (more on that in a minute).
Developing a brand voice that is clear and easy for all staff members to use is essential for consistent messaging across all your touch-points.
It can be defined into a few key elements…
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uniformity in your word selection
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the attitude presented through those words
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values suggested whilst talking to your parents
In short, it's how you speak to your parents, and how this then, in turn, humanises your brand - building confidence and trust in your school and cementing your individual place in the market.
Join me on a journey of brand self-discovery!
WHO AM I?
Having spent over 10 years in the school creative industry I’m still surprised by how many clients I meet who are not “on the same page.”
Some schools are nearly there, but there is a little confusion around language. Others disagree completely about the school’s key values. To be honest, it's rare to find a school where everyone is “singing from the same hymn sheet.”
Now, of course, interpretation can be forgiven, but even when you look at the sentiment it's crazy to see how disconnected some schools can be about the essence of who they truly are. And, if your school doesn't know who they are and what they stand for, how on earth will your prospective parents know?
LET ME TAKE YOU ON A JOURNEY OF DISCOVERY!
In my last blog, I gave you guys a tasty little tip on how to start to take the first steps in discovering your brand identity. Now it’s time to strap on those hiking boots and ascend Mount Brand! In this wonderful story, you play the avid explorer looking to discover the mystical secrets of your school brand. I am your loyal and trustworthy Sherpa!
