Many schools have been in touch with us about how to improve their marketing efforts in one simple step. The answer is simple: hire a Digital Storyteller. With digital storytelling still being a relatively new concept, you could be forgiven for being a little confused about what it is or how it could benefit your school and your pupils.

However, it has grown in significance as digital technologies have evolved at an incredible rate. Now, as social media impacts most facets of our lives, the ideals and desires of good digital storytelling are larger than ever. Hiring a Digital Storyteller (DS) is something to take under serious consideration.

Social media is an ever-changing world in which trends move on quickly. There is always a danger of being left behind if we do not keep up-to-date with the latest changes in the world of all things social. Make sure to sign up to our #SchoolBytes newsletter and follow us on Twitter to receive your weekly dose of school marketing tips straight to your inbox.

“Posting nice content on social media alone is outdated as the black and white TV, keying into current trends, trending hashtags, searchable keywords and share-ability are the new social currency” - Jerry Oche

Does your school make use of the mighty hashtag (#)? We wrote a blog on the power of the hashtag and are strong believers in this powerful symbol!

Not only do hashtags play a huge role in categorising content, but there are also mighty hashtags out there to include in your #ContentStrategy. These can easily be scheduled in for every day at the start of the week, allowing you to sit back and watch the engagement roll in!

Here are some of the top, easy hashtags to get your school involved with: