From the outset, Google Analytics can look quite daunting. There are so many intricate parts to analysing each one of your campaigns progress, so it is understandable that people get lost in the analytical maze. Once you have familiarised yourself with Google Analytics, it will prove to be one of the most useful assets in your marketing skillset. To help filter Google Analytics into easier locational areas, we have put together a list of crucial customisations that will benefit your viewing and analysing. We understand that it is not solely to help farm data, but to protect and hone it professionally.

In our fourth, and final, instalment of our versus series, we’ll be putting two of the biggest digital advertising platforms head to head. Google ads VS Facebook Ads. Which is a more effective way to advertise your school? Let’s find out…. 

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FIGHT!

Round 1: Overview and Ad types: 

Google ads: 

The Google ads platform has been around for almost two decades, first launching in 2000.

Almost 5 million searches are made on Google every minute, making the search engine the most visited website in the world. This means that the potential reach of advertising on Google is much higher than other advertising platforms.