So, you’ve completed your paid advertising campaign and you’re looking through the results - of course, as every marketing decision must be informed by data. As we have stated previously, every campaign must go through the ‘learning’ process during which the platform on which you advertise makes informed decisions based on the results and costs. The first campaign for any school marketer can be a nerve-racking time, especially if admissions are not as high as had been expected and your efforts are being questioned. The question on every school marketers’ lips is: What on Earth do I do now?

Have the recent, unannounced Twitter security updates caused your account/s to be suspended? This can be very frustrating, especially in a time where communication and community engagement is more important than ever. We have put together steps for how to unlock your suspended Twitter accounts. It may not be initially apparent that your account is suspended, until you try to carry out an action. 

Looking to make use of video content while working remotely? Now is a great time to repurpose & release some archived video content from your school to offer an insight into your school environment while not on the school site. Looking to run a virtual open day? Video will be an essential part, either pre-recorded or live. 

Keep #InspiringSchools by sharing your #SchoolStories - even when your school is closed! Social media engagement numbers have never been higher and it’s important to keep the positivity coming. Let’s get sharing some archived content, using our weekly hashtags and BOOST your social media game during these unprecedented times.

Why should you be verified?

Does having a blue tick next to your name on Twitter really make a difference? In truth - no. It is mainly a status symbol, with those accounts that are Twitter Verified able to unlock certain features that the rest of us can’t get. It also shows whether the owner of the account is authentic and not a parody account. Music artists, journalists, politicians and those of significant interest to the public seek to get the iconic blue badge on their account and if you are reading this, you probably want it too.

We have included some steps below to show you how to get verified on Twitter, although this is not 100% guaranteed and we will explain why.

Is it Wednesday? Friday? Monday?

Another day of remote working is upon us. ⏰

We have already seen so many wonderful examples of #InspiringSchools around the globe showcasing their digital classrooms and remote learning spaces. To help your school, our team of #DigitalJedi have united to bring you our TOP #Hashtags to follow and make use of while working from home. Your positivity and #SchoolStories are more important than ever!

But first, Why are Hashtags Important❓

Does your school make use of the mighty hashtag (#)? We wrote a blog on the power of the hashtag and are strong believers in this powerful symbol!

A #ContentStrategy without a #HashtagStrategy is doomed to fail. ☠️ While it’s great that your school are sharing out beautiful stories, without hashtags these are impossible to curate and categorise equalling NOISE. Not only do hashtags play a huge role in categorising content, but there are also mighty hashtags out there to include as part of your #HashtagStrategy. These can easily be scheduled in for at the start of the week, allowing you to sit back and watch the engagement roll in!

Check out our top hashtags below and join the conversation…

The #FutureSchool is well and truly here. Make sure you don’t get left behind in the move over to #RemoteLearning. Remote teaching & learning from home should by no means signify the end of #SchoolStories! The show must go on(line), get it?!

With the majority of schools closed, spreading positive messages from your school on social media is more important than ever. Here are some of our top tips to keep your #SchoolStories flowing:

Closed Campuses Mean Admissions & Marketing Must Share Centre Stage

Much of life is in a long intermission. One thing won’t be delayed: the admissions season. For that show to go on, it must be staged online with admissions and marketing sharing top billing.

Prospective families still want to explore your school even if the campus is closed. They still want to experience its educational benefits. Current families considering next year do too. With that in mind, here are 7 ways admissions and marketing can team up to take the show online.