2019 has been an interesting and uncertain year for the marketing world with Facebook’s seemingly numerous data breaches and social media platforms releasing all kinds of new features in an increasingly competitive market. It was the year that finally saw digital advertising spending overtake traditional advertising, with the gap between the two looking set to grow even greater in 2020. 

So, let’s get stuck in to our top 7 school marketing predictions and wider trends for 2020. There are some crackers in here! Don’t miss the outcome of last year’s predictions, too. 

VIEW ALL OF THE DAILY WINNERS:

Some have described it as the most wonderful time of the year and December means only one thing in the Interactive Schools HQ…

Have you ever been on your devices and found the screen brightness just way too much to handle?

It is nearly the end of the year, but not too late to get started on your video strategy for the new year! Video marketing can go hand in hand with paid advertising, or if you are wanting to showcase a specific event, like an important open day that might be coming up. Although there are many types of video all with different styles and methods of production, we have narrowed it down to five steps so that you can get started on your Video Marketing Strategy for your school.

It is nearly the end of the year, but not too late to get started on your video strategy for the new year! Video marketing can go hand in hand with paid advertising, or if you are wanting to showcase a specific event, like an important open day that might be coming up. Although there are many types of video all with different styles and methods of production, we have narrowed it down to five steps so that you can get started on your Video Marketing Strategy for your school.

A couple of months ago we took you through how to set up an ad on Facebook in 5 easy steps. This week we will be discussing how to write compelling copy for your Facebook Ads.

With 2.38 BILLION monthly active users as of 2019, the advertising opportunities make the platform one of the biggest in the world. Using Facebook for paid advertising is not only targetable, but is also a very cost effective and trackable option to get users onto your website or converting. Facebook ads will allow you to target only those who are likely to turn from prospective parents/students to bums on seats!

Do you regularly Google your school? Do you wonder why your school appears lower down the list than other schools in the area? It’s easy to get lost and be scared of acronyms such as SERP or SEO, but there are some simple steps you could take RIGHT NOW to be on the road to better search rankings.

Let’s start with SERP

SERP is just a fancy acronym for Search Engine Results Page. When you input a keyword or a phrase into a search engine (e.g. Google), the engine searches for the most relevant content that is created just for you, based on your browser history, social setting and location. You will notice two types of content come up; organic and paid results, along with a variety of features such as shopping results, knowledge graphs or reviews.

‘Organic’ results are pages that are shown to you due to the search engine’s algorithm based on your query. On the other hand, paid results are basically advertisements that the website owners have paid for that will only show up if their chosen keywords match your query. The sad reality is that if your school website does not come up on the first page of Google Search, you will receive fewer visitors.

Many schools have been in touch with us about how to improve their marketing efforts in one simple step. The answer is simple: hire a Digital Storyteller. With digital storytelling still being a relatively new concept, you could be forgiven for being a little confused about what it is or how it could benefit your school and your pupils.

However, it has grown in significance as digital technologies have evolved at an incredible rate. Now, as social media impacts most facets of our lives, the ideals and desires of good digital storytelling are larger than ever. Hiring a Digital Storyteller (DS) is something to take under serious consideration.

Social media is an ever-changing world in which trends move on quickly. There is always a danger of being left behind if we do not keep up-to-date with the latest changes in the world of all things social. Make sure to sign up to our #SchoolBytes newsletter and follow us on Twitter to receive your weekly dose of school marketing tips straight to your inbox.