Looking to make use of video content while working remotely? Now is a great time to repurpose & release some archived video content from your school to offer an insight into your school environment while not on the school site. Looking to run a virtual open day? Video will be an essential part, either pre-recorded or live. 

Have you ever been on your devices and found the screen brightness just way too much to handle?

It is nearly the end of the year, but not too late to get started on your video strategy for the new year! Video marketing can go hand in hand with paid advertising, or if you are wanting to showcase a specific event, like an important open day that might be coming up. Although there are many types of video all with different styles and methods of production, we have narrowed it down to five steps so that you can get started on your Video Marketing Strategy for your school.

Grab your snorkels and step into your flippers as we take a journey into the endless depths and possibilities of your #ContentStrategy. Welcome to our new ‘Deep Dive Into’ series, first up, producing great video content.

Which video format is better in 2019? Traditional horizontal video (16:9) or vertical video (9:16); the latter having found its feet in the last few years largely because of social media and Stories (Instagram Stories, Snapchat Stories, Facebook Stories and so on).

It’s been an interesting argument to watch unfold. Video professionals are holding tight to the values of horizontal, old habits die hard after all, and marketing professionals are now shifting to vertical to reflect changing content consumption habits.

Cinemagraphs are a fun and exciting way to add a little bit of gravitas to your content. Captivating and inspirational to your audience, they provide a different dynamic; a new way to look at art and an interactive, visual form to work with. A cinemagraph is a living image - a still photograph that contains an element of movement looped seamlessly to create a never ending moment. It is a mixture of both photo and video and creates something magical by tricking the mind into thinking it’s seeing something truly different.

In short, they can breathe life (or bubbles) into a piece of content to give it that real WOW factor.