Cinemagraphs are a fun and exciting way to add a little bit of gravitas to your content. Captivating and inspirational to your audience, they provide a different dynamic; a new way to look at art and an interactive, visual form to work with. A cinemagraph is a living image - a still photograph that contains an element of movement looped seamlessly to create a never ending moment. It is a mixture of both photo and video and creates something magical by tricking the mind into thinking it’s seeing something truly different.

In short, they can breathe life (or bubbles) into a piece of content to give it that real WOW factor.