Ah! You have made it through the dark side, I had high hopes you would. It is our last day together young one, after this, you will be a #DigitalJedi, equipped with knowledge of The Flickr.

Let us begin…

While the digital space is full of endless possibilities we must not forget the power of physical media. Picture yourself as a prospective parent at an open day, there's a lot you like, a lot swaying you to make the choice. You take a moment to have a coffee and look down “oh, what’s this?” you say aloud, not afraid of speaking your thoughts. It is a photo book, full of incredible pictures that show just how incredible the school is. Your mind has been made up, you want to see your child in the next photo book. Job done! If you haven’t guessed, we will now be discussing how to turn your albums into a photo book.

Go to your album tab and mouse over the album you want to be printed, now select the book icon from the options that pop-up.

I sense a disturbance. Darkness in The Flickr. We must train you #DigitalKnight, it is imperative.

First, we must showcase your work. Go to your About page and under your description, you will see the Showcase section.

Ah! Returned you have, pleased I am.

Today’s training will be tough, but a strong #DigitalDroid like you will certainly have no issue rising to the task.

We shall start simple, saving other people’s work to your gallery.

Simply find a photo you like and mouse over the image

Missed, you have been. Welcome you are.

Before you stands another test, young #SocialPadawan it is time to venture further into Flickr.  Let us explore...Seriously, press the Explore button on the top row and see the wonders of the Flickr world!

SmugMug and Flickr, two major photo-services on social media, have recently joined together. Fans and users of each channel have grown concerned about the possible impact of this.

Will SmugMug's acquisition of Flickr see the latter cease to exist? Will there be an entirely new platform that utilises the best of both? Will we get FlickrMug or Smuckr?

…let’s take a look!

What is SmugMug?

SmugMug (founded in 2002) is an independent photo management platform for amateurs and professionals alike to share and sell photos. It provides users with a secure platform for photo storage, easy sharing and e-commerce capabilities. The SmugMug community, as a whole, are renowned for actively encouraging and empowering each other to learn, share, and inspire (putting the social in social media).

What perhaps makes SmugMug stand out a little, as a social media platform, is it’s subscription only approach. Services start at $5.99/month, rising to $30/month for premium accounts. This in turns helps the business turn a very healthy profit and users enjoy zero ads and little to no outside investors plying their trades.

What is Flickr?

Flickr (founded in 2004) is likewise an online photo management and sharing platform. The first version was more of a chat room tool (called FlickrLive) that focussed on photo sharing capabilities.

It was later bought by Yahoo! in 2005 as a replacement to Yahoo! Photos (a struggling platform that later closed for good in 2007). Yahoo!, in turn, was acquired by Verizon and coupled with with AOL to create a new subsidiary called Oath.

Flickr itself declares that it has two core goals as a social media platform:

1. “We want to help people make their photos available to the people who matter to them”

2. “We want to enable new ways of organising photos and video”

What are the differences between SmugMug and Flickr?

Both SmugMug and Flickr offer similar platforms, where users can buy and sell photos. But what sets them apart from one another?

Hi there, and welcome back to this article. Last week we looked at Facebook, YouTube, Twitter, Instagram and Google+.

The list doesn't end there! So, let's continue on from where we left it...

Happy #BackToSchool time everyone!!! Yes, it's the new academic year and you might just be wondering what social media breakthroughs have crept up on you over the summer holidays. 

Here is our handy summary of the social media you should be on RIGHT NOW, or at least getting very excited for! So...where shall we begin?

STATS!

Yes, statistics. We all love them - don't lie. These numbers and facts help us to see the reality of how entities such as social media effects us. More importantly they offer guidance in where your school should be driving its social media marketing strategy.

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