It is nearly the end of the year, but not too late to get started on your video strategy for the new year! Video marketing can go hand in hand with paid advertising, or if you are wanting to showcase a specific event, like an important open day that might be coming up. Although there are many types of video all with different styles and methods of production, we have narrowed it down to five steps so that you can get started on your Video Marketing Strategy for your school.

It is nearly the end of the year, but not too late to get started on your video strategy for the new year! Video marketing can go hand in hand with paid advertising, or if you are wanting to showcase a specific event, like an important open day that might be coming up. Although there are many types of video all with different styles and methods of production, we have narrowed it down to five steps so that you can get started on your Video Marketing Strategy for your school.

A couple of months ago we took you through how to set up an ad on Facebook in 5 easy steps. This week we will be discussing how to write compelling copy for your Facebook Ads.

With 2.38 BILLION monthly active users as of 2019, the advertising opportunities make the platform one of the biggest in the world. Using Facebook for paid advertising is not only targetable, but is also a very cost effective and trackable option to get users onto your website or converting. Facebook ads will allow you to target only those who are likely to turn from prospective parents/students to bums on seats!

Do you regularly Google your school? Do you wonder why your school appears lower down the list than other schools in the area? It’s easy to get lost and be scared of acronyms such as SERP or SEO, but there are some simple steps you could take RIGHT NOW to be on the road to better search rankings.

Let’s start with SERP

SERP is just a fancy acronym for Search Engine Results Page. When you input a keyword or a phrase into a search engine (e.g. Google), the engine searches for the most relevant content that is created just for you, based on your browser history, social setting and location. You will notice two types of content come up; organic and paid results, along with a variety of features such as shopping results, knowledge graphs or reviews.

‘Organic’ results are pages that are shown to you due to the search engine’s algorithm based on your query. On the other hand, paid results are basically advertisements that the website owners have paid for that will only show up if their chosen keywords match your query. The sad reality is that if your school website does not come up on the first page of Google Search, you will receive fewer visitors.

Many schools have been in touch with us about how to improve their marketing efforts in one simple step. The answer is simple: hire a Digital Storyteller. With digital storytelling still being a relatively new concept, you could be forgiven for being a little confused about what it is or how it could benefit your school and your pupils.

However, it has grown in significance as digital technologies have evolved at an incredible rate. Now, as social media impacts most facets of our lives, the ideals and desires of good digital storytelling are larger than ever. Hiring a Digital Storyteller (DS) is something to take under serious consideration.

Social media is an ever-changing world in which trends move on quickly. There is always a danger of being left behind if we do not keep up-to-date with the latest changes in the world of all things social. Make sure to sign up to our #SchoolBytes newsletter and follow us on Twitter to receive your weekly dose of school marketing tips straight to your inbox.

“Posting nice content on social media alone is outdated as the black and white TV, keying into current trends, trending hashtags, searchable keywords and share-ability are the new social currency” - Jerry Oche

Does your school make use of the mighty hashtag (#)? We wrote a blog on the power of the hashtag and are strong believers in this powerful symbol!

Not only do hashtags play a huge role in categorising content, but there are also mighty hashtags out there to include in your #ContentStrategy. These can easily be scheduled in for every day at the start of the week, allowing you to sit back and watch the engagement roll in!

Here are some of the top, easy hashtags to get your school involved with:

Is there a better way to return to school than to find an email waiting in your inbox saying that your YouTube account has been suspended? Don’t fear! The @intSchools team of #DigitalJedi is here to help.

Your Marketing or IT department may have had an email from Google regarding branded YouTube Accounts. Google is no longer allowing YouTube accounts to be linked to G Suite for Education accounts. This should not be ignored and if not acted upon can result in suspension or deletion of your YouTube Account.

This is an issue with G Suite for Education that is affecting schools. YouTube is no longer allowing YouTube accounts to be connected to GSuite for Education primary/secondary (K-12) email addresses.

We have contacted Google for the solution and you will have to transfer ownership to either a consumer account (@gmail.com) or a G Suite account holder that is not in a G Suite for education primary/secondary (K-12) school domain.

It’s back to school month here at Interactive Schools and schools in the UK.

The doors are once more open! Pupils and staff, old and new, are filing back in. Classes, which stood so eerily quiet only a few weeks ago, are open again for business. Yes! Welcome #BackToSchool.

Here are some of the best moments from schools getting back to it this week!