We believe that brand consistency is key to keeping marketing strategies in line. It helps show a clear structure right from the start, and will filter through to make your school stand out from the rest. Having this consistency across all social media platforms makes it easier for people to find you online and makes your life easier when you are tracking that URL through custom ads.
Also, it looks a lot nicer!
Twitter is the place to be for heads and principals. Don’t take our word for it, this is how TES put it:
“Heads who want to do well at the job: go on Twitter!”
We couldn’t have put it clearer ourselves. If you’re still not convinced, check out what Ann Haydon, head of school at Harrow School, Hong Kong (@HeadHarrowHK) had to say about the matter:
“Love it or hate it, Twitter has changed the way we communicate, changed our ability to communicate! It now has 284 million monthly active users and 300 billion tweets since it started 8 years ago. So why are so many head teachers still rather reluctant to tweet?”
Now this is the million dollar question! There is a whole industry built around making sure websites are listing on Google’s first page and for very good reason. 75% of users never scroll past the first page of search results.
For schools, ranking on the first page for branded searches (i.e. your school name) is usually pretty easy if you are following the basic rules of SEO however you also want to rank highly for more generic non branded searches eg “Top private schools in London”, “Independent schools near me”, “girls schools in Surrey”.
Here’s how you can do that…
Marketing is no longer a one-way system of advertising a product. No longer are we simply sold a product, it has become a two-way system of communication. Marketers must now provide value, importance and often entertainment.
Marketing is no longer a one-way system of advertising a product. No longer are we simply sold a product, it has become a two-way system of communication. Marketers must now provide value, importance and often entertainment.
As we commence the new year and finish off the leftover mince pies, we start our plans for the new year. If you are a school marketer you have probably started thinking about how to promote an #OpenDay at your school. We all know how important these events are, they give the school an opportunity to really show prospective students and parents the atmosphere and the heart of the school.
Stuck for some ideas for your upcoming open day? Check out our blog of 7 Open Days Ideas and get creative this open day season.
So, we have our open day idea, but how do you promote it to ensure you have as many attendees as possible? We have the answers, just keep on reading!
2019 has been an interesting and uncertain year for the marketing world with Facebook’s seemingly numerous data breaches and social media platforms releasing all kinds of new features in an increasingly competitive market. It was the year that finally saw digital advertising spending overtake traditional advertising, with the gap between the two looking set to grow even greater in 2020.
So, let’s get stuck in to our top 7 school marketing predictions and wider trends for 2020. There are some crackers in here! Don’t miss the outcome of last year’s predictions, too.
Some have described it as the most wonderful time of the year and December means only one thing in the Interactive Schools HQ…
Have you ever been on your devices and found the screen brightness just way too much to handle?
