SHOWING OFF YOUR SCHOOL IS A MULTI-CHANNEL AFFAIR

Long gone are the days of focusing on your website to do the hard selling work in the hope that it alone will encourage your parents onto the school campus. Promptly followed by them signing on the dotted line and committing 1000's upon 1000’s of their well earned money to your school for the pleasure of educating their bundle of joy.

Channels and humans (or parents as we like to call them) have become far more complicated and varied, evolving far beyond our hopes that a simple website and a visit will seal the deal.

Parents need to be nurtured and reminded every step of their journey before they finally part with their cash (and even after that they want incredible experiences that reassure them the investment they made in your school was a winner!).

Budgeting

When clients ask how much they should be spending on paid social campaigns, the answer is that there are no set results that any budget can guarantee, and campaigns will consist of trial and error. That being said, after you start running campaigns you will be able to see how many results you are achieving depending on spend. You can then start to work on creating personalised benchmarks which you can use to inform future campaigns.

In the beginning, it is best to work with a lower budget so that you can see what copy and creative assets give the best response. Once you have started to see results, you can invest more budget into optimised campaigns so that you can ensure you are spending money most effectively.

YOUR WEBSITE SHOULD REFLECT YOUR BRAND…

You know this, right? Of course, you do!

Then why does your website look like everyone else’s? Where is your brand message that jumps off the screen confidently showing why you are different and better than the rest?

If you start just by looking at a school website homepage, it’s surprising how many of you fall into one of two user flow traps.

Welcome to the first instalment of our ‘How to Run a Successful Social Ad Campaign’ blog series where we provide a whistle stop tour of the most crucial information you need to know before you can start advertising on social media.

Social ad campaigns aren’t an exact science. What will work amazingly for some schools will provide few results for others, so it’s hugely important to base your initial decisions off of detailed data analysis, and ensure you are constantly optimising your campaign through ongoing results analysis. The first part of this blog series focuses on selecting which platform to run your activity on and what your campaign objectives should be.

Are you a school marketer who runs campaigns on Facebook but is not sure what all the jargon means? If the answer is yes, then this blog is for you! 

We all know that staying on top of all the new metrics Facebook throws at us on a weekly basis is hard, especially when you come from traditional marketing. This is exactly why we wrote this blog, to help you navigate the world of Facebook Ads Manager.

Please sit back and relax as I ask you to think of one simple thing.

BANG, BANG, BANG …….. WHIZZZZ …………. FIZZZ…….. THUMP!

Oh hi! I didn't see you there! Come on in, grab that stool over there by the workbench and take a load off, I won't be a second, I just need to finish sanding off this awesome new brand I'm working on. Careful where you sit I've just given that identity a fresh coat of paint!

Now the formalities are out the way, welcome to my brand shed and class is in session. It's time to put all of that hard work that we put in on our first few blogs into practice!

Amidst the noise of Twitter, it can be difficult to find and analyse the progress of your social channel when it comes to engagement, quality and overall performance of Tweets.

You may be a master of hashtags, the leader of media or the emperor of engagement, but to many people, it boils down to the numbers. This is the only way we can truly learn from our history of Tweets what worked well and what wasn’t perhaps as effective as we thought - all to be able to tell the next best #SchoolStories.

Hey, come on in! Watch out for Jimmy the Snake there - he's a slippery character. I just wanted to initiate you as the newest recruit of the School Brand Bandits! From that scar on your face, I can see you're going to fit right in.

I have gathered all of you brand bandits together to propose the biggest stakeholder heist ever. But, before we go in "all newsletters blazing," we need a plan, so let's get to work on our brand strategy.

Congratulations to all of our #SocialAdvent 2020 daily winners. It was the biggest and best year we have ever had, and we want to thank all the participants who shared their #SchoolStories to make it such a fun experience!