In the last few weeks, Interactive Schools has received an email from Google letting us know that they will be deactivating Universal Analytics (UA) on July 1st 2023 in favour of the newer Google Analytics 4 (GA4).
We’re here to support you every step of the way with transitioning your website to this new version of Google Analytics and answer any questions you may have.
What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) has several advantages over the previous Universal Analytics. Google has told us that GA4 is:
-
Privacy-focused
-
Durable for the future
-
Intelligent, using machine learning to discover insights about how customers are using your website across platforms and devices
-
Able to seamlessly integrate with Google’s advertising platforms to optimise campaign performance
Which Google Analytics version is installed on my website?
Your website currently uses Universal Analytics. This will stop processing data on July 1st 2023.
What does this mean for me?
With Universal Analytics being deactivated next year, you’ll want to switch over to GA4 as soon as possible. This is because GA4 tracking on your website starts from the day it is installed, and not retroactively.
We would also recommend saving downloads of your data from Universal Analytics so you can retain a copy of it. These will remain accessible.
How do I change over to GA4 on my website?
First of all make sure you are able to access both Google Analytics and Google Tag Manager. From here:
Step 1: Google Analytics
-
Login to Google Analytics at analytics.google.com
-
Navigate to the admin area