Inspiring Schools Blog

How To: Take Perfect Pictures On Your Smartphone

Apr 18, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media, learning

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It goes without saying that everyone and their aunt has the ability to start taking good quality pictures, thanks to smartphones. The vast majority of recent smartphone models (for example: Apple iPhone Xs; Samsung Galaxy S9; Huawei Mate 20 Pro; Google Pixel 3 and many more) have fantastic, high quality cameras. Older models still have good cameras too!

This makes it very possible to capture great snaps on the go. Anyone can try their luck as an amateur photographer without the need to lug around an expensive digital camera and an array of lenses.

For schools this means great #SchoolStories can be recorded; to be shared with communities on social media platforms like Instagram, Twitter and Facebook, or on websites and parent comms.

But it takes a little knowhow and practice to turn the average pic into a great, highly engaging pic. Here are a few tips to take the perfect photo on your smartphone.


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5 great ideas to start a school podcast

Apr 11, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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We have already spoken about the impact of podcasts and their continual rise in popularity as highly consumable content. In a previous blog we even looked at education podcasts that would be perfect for school staff to begin listening to and the Top 8 education podcasts around.

But what about schools starting their own podcasts? A school podcast:

  • Is relatively easy to do, requiring minimal equipment and a little editing experience.

  • Is proven to be a leading form of content, with more people tuning in then ever before.

  • Can lead to desirable skills being learnt by pupils at the school, such as project management, confidence, working in a team, and media skills.

  • Can help lead CPD experiences for staff at the school.

  • Aligns neatly with the fact that more people are tuning into podcasts as a format for learning.

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SEO vs. PPC: Which one is better?

Apr 4, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, PPC, SEO

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Search Engine Optimisation (SEO) and Pay Per Click (PPC) are likely to be two terms you have heard a lot of when it comes down to digital marketing. They are both methods you can employ within your content and marketing strategies to drive better reach for your website and online presence.

SEO is how you can get more traffic to your website from “natural” search results on search engines. It requires an understanding of how you can optimise your website, and the content on it, as well as the algorithms popular search engines use, to help your website rank higher on search results. The ultimate goal is for your site to rank number one on Google, Bing, Yahoo, etc.

PPC is how you can get more traffic to your website by running ads, which show on search engines, but only pay for if they are clicked. It requires an understanding of keywords (the words and terms people are likely to use when searching for your school, or schools in your area) and how to set up and optimise your adverts.

Both SEO and PPC have an incredibly relevant place within your school marketing, but which one is better? Which one yields a greater return of your investment in both time and money? Let’s review.

SEO

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Generation WHO? Understanding the trends of each Gen

Mar 28, 2019 6:00:00 AM / by Interactive Schools Blog posted in Marketing

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Leadership is not about the next election, it’s about the next generation

— Simon Sinek, Author of Start With Why.
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Micro influencers: What are the benefits?

Mar 21, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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With Instagram’s continual (and considerable) growth, influencer marketing is a current hot topic. In short, influencer marketing is where focus is placed on an influencer or influential people who have an influence over a certain demographic, instead of targeting the demographic itself.

For example, a small fashion chain might look to the likes of Kim Kardashian or Justin Bieber to promote their clothing on Instagram (or other social channels), which will generate incredible traction versus tailored marketing campaigns that simply target a specific demographic. Knowing that a large part of the fashion chain’s core demographic may be fans of Kim or Justin makes this a sensible and effective undertaking.

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The Power of the #Hashtag

Mar 14, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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I’m old enough to remember when hashtags were called pound signs, and we played tic-tac-toe on top of them. ~ Anon

We love #SocialMedia! It is a wonderful representation of the ebbs and flows of the tech-led world in which we live. Right now, it does not feel like there could be any limitations to where it can go and how it can further connect us all.

It has been fascinating to watch how social media has developed in a particularly short period of time, and what trends have stuck since the early days. One such trend that most, if not all, readers here will recognise is the #hashtag.

For years we have witnessed hashtags appearing all across our feeds on our favourite social media platforms, even becoming an accepted part of language today.

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Personalisation in marketing: How a personal touch can boost your marketing game

Mar 7, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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With more and more data available to marketers, and the continued refinement of how this data is analysed and sorted (especially with AI), it is becoming easier to understand audiences.

  • Who they are.

  • What they like.

  • Where they live.

  • What they do.

But what should schools do with this data? It deserves to be used for marketing and admissions, so how best can we achieve this? We found an interesting article around personalised marketing, and identified key takeaways which form an interesting topic for school marketers to explore.

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Top 8 education podcasts

Feb 28, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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Sometimes dubbed ‘the Year of the Podcast’, 2018 offered interesting insight into the content habits of social media audiences.

In the UK, podcast listeners have boomed in the last five years. In fact, 5.9 million UK adults (11%) aged 15+ are noted as weekly podcast listeners; almost doubling from 3.2 million (7%) back in 2013. While most age groups are represented, the most notable demographic to adopt podcasts are 15-24 years olds.

Across the pond, US audiences are also consuming podcasts at an increased rate. Last year, 12 million people listened to a podcast for the first time and over a quarter of all Americans (84.5 million) listen to podcasts on a monthly basis. To put that in context, that is more people than the combined populations of Sweden, Finland, Norway, Denmark, Austria, Switzerland, Netherlands, Belgium and Portugal!

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WeChat | The App for Everything

Feb 21, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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"WeChat is a way of Life" - Allen Zhang, founder of WeChat

WhatsApp and its instant messaging, Facebook’s feed and archiving, Twitter’s constant up-to-date feed, Instagram’s photo sharing and YouTube’s ability to create and share videos. Guaranteed that you will have some, if not all of these apps. WeChat has these and so much more and unlike many other apps/websites it is not blocked in China. If you live in the West you may not know of this app, but soon you may install ‘The App for Everything’.


The great firewall of China is real, many websites are blocked, one in particular you may have heard of and rely on heavily… Google, this means no Google Maps, no Gmail, no Google Docs, no Play Store, the list goes on... WeChat takes elements of our favourite apps and brings them together in one app with their own store, maps, social feed, banking, voice messaging, online dating, and so much more.


Created in 2011, ‘Wēixìn’ (almost pronounced like ‘we she-en’) was created as a multi-purpose, social media, and mobile payment app. With WhatsApp, Facebook, etc. all being blocked behind the Great Firewall of China, the only way to stay in touch with the western world (without the use of a VPN) is to use this app… and ask family and friends to download it as well. Beyond having to download and create an account for another app, this will work just the same as WhatsApp, with a few bonuses where they could learn a thing or two. WeChat is becoming harder to put into a nutshell.

Let’s start with a laugh and the app built upon the emoji that is found on every phone and allowed limitless possibilities with the use of ‘stickers’ where you can download premade animations or you can be creative and make custom stickers, it’s easy:

  1. Find an image or GIF and save it to your phone or desktop.

  2. Open the WeChat app, select ‘account’ and then the ‘sticker gallery’.

  3. Select ‘custom sticker’ and add anything you like.

  4. Picture this: You get asked if you’re dressed and ready to go to a wedding. In two taps (no more than what you would do for an emoji), you could send one or both of these as a reply…

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#SocialMedia: The good, the bad, and the ugly

Feb 14, 2019 7:00:00 AM / by Interactive Schools Blog posted in Marketing, social media

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Think about it, how many times do you pick up your phone and mindlessly check Instagram? How many times do you check your timeline, only to quickly respond to a message and then refresh your feed again for the 800th time that day. Is it any wonder when there are so many accounts to follow? - all claiming to help you achieve your dream body, the ‘perfect’ job, the ‘perfect’ filtered life. We can get lost in a sea of ‘likes’ and comments for validation.  

#DoItForTheGram

Picture this, you’re scrolling down your timeline on Instagram and you are bombarded by images and posts by social media influencers – their message is one that seems simple enough: be yourself, love your body, embrace your flaws. Most of the time these images that are highly edited and perfectly poised often depict an unrealistic standard of beauty. Interestingly, free apps that can manipulate your body or face seem to be one of the most popular editing apps to download.

The younger generation base a lot of their thoughts, feelings, and emotions on what they see online, and can we blame them? This is where the younger generation spend most of their time. This is where they can see inside a celebrity or influencers life, where more often than not the way you look warrants sponsorship deals, free products, and the idea of a lavish, easily attainable life.

Mental health week spiked up a debate as to whether social media is detrimental to teens. A lot of Instagram influencers would proceed to post pictures of their lavish lifestyles with an inspirational caption. In turn, a lot of them were criticised for not actually taking the aspect of mental health seriously and were actually adding to the increasing problem.

Nowadays, there is an obsession with posting the ‘Perfect Selfie’ and our society is inundated with images that are meant to sell us a product, brand, or lifestyle. Is it any wonder that when we look at our own lives and they do not quite fit into the backdrop of an ‘Instagram’ filter, we see our own accomplishments fall short? Does my edited image or heavily filtered photo make me more of a marketing tool? We are so spoilt with everything being so easily accessible and on demand all of the time that we can sometimes forget to connect with reality and appreciate what it takes to be ‘alive’, in a world consumed by virtual reality and refreshed timelines.

This ideal can be detrimental to our teens that seem to live their lives on a social platform often doing things or posting content purely for ‘likes’ and doing it #ForTheGram’. There seems to be a conflicting message across most influencers, ‘be confident, love yourself, but that’s only okay if you fit into the mould and the standards of what society deems beautiful.’ If we can manipulate our images so easily, do we lose touch with reality? And constantly chase impossible and unrealistic #Goals.

It must be difficult and confusing for our future generation to receive such mixed signals and it’s hardly surprising that the youth of today set such high standards for themselves and anxiety and depression in teens has increased drastically, ‘Anxiety disorders are the most common of all mental illnesses and affect 25 percent of all teens and 30 percent of all teen girls.’ Even teenagers that don’t necessarily want to engage in social media can feel the pressure of having to keep up with the latest social trends in order to fit into conversation with their peers.

It isn’t all doom and gloom though, there are a lot of positive messages that can come from social media and we can see the sense and the shift occurring. Influencers such as Chessie King, who set up an Instagram campaign about cyber bullying and internet trolling, edited an image of herself but edited it using comments her trolls had left her on her page. She did so to highlight the detrimental effect that cyberbullying can have on people, especially teenagers, and shared the ‘beauty ideal’ with her followers:

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