Part 1 of our 2-part blog post showed how to spot the differences between the Millennials, Gen Z, and Generation Alpha.

Now, let’s see how one school - Pine Crest, the Pre-K-12th-grade school in Florida - reaches different age groups where they are.

Schools are targeting Millennials and Generation Z more and more. Makes sense, right? They’re parents and older students!

But right behind them is Generation Alpha, born starting in 2010.

This emerging generation will soon outnumber the Baby Boomers. Many of them will live into the 22nd century.

What does this mean for schools?

Well, the Alpha Gen is growing up with smart-everything. So even if these children are not in your marketing sights right now, they can reveal coming trends.

Studies show that new technology is first adopted by the youngest generations. Then, their elders jump aboard.

Teens were the early adopters of photo filters and social media stories. Now adults use both - much to their kids’ occasional embarrassment! Schools do, too, of course, in their digital storytelling.

And, take note: these children already have more influence in the admissions process.

Although the oldest AlphaGener is no older than 11, we can already spot how they differ from their parents and older siblings - the Millennials and Gen Z.

Before schools can engage with the Alpha Gen, we must understand them. And the ways marketing and communications are shifting with their ascendancy.

So, let's spot the differences between these three generations. Then, let's explore ways to attract this fully-digitized generation’s attention.

Finally, we'll see how one school - Pine Crest, the PK-12 day school in Florida - embraces a future-thinking model that creates an atmosphere of innovation in the classroom and in their marketing.

Part 1 of this series outlined how to attract students and engage them using an effective digital marketing strategy. After this section of the admissions journey is complete, you need to create an exceptional open event experience - whether they are virtual or on site - to secure enrolments. 

As admissions season is in full swing, this two-part blog series will ensure your admissions journey stands out from your competitors. In part one, we detail how to ensure you attract the best students and how you can utilise your website as a conversion machine!

It’s that time of the year again - admissions season!

Many schools over complicate their admissions process. Landing pages are a huge part of this. Parents see multiple open day admissions pages, so how will yours stand out from the crowd?

The virtual open event is certainly having its fifteen minutes of fame. After social distancing guidelines were introduced, education marketing teams worked tirelessly to develop creative digital solutions that ensure classrooms aren’t empty in the new academic year and beyond. But as we transition into the post-COVID era, does the virtual open day have a future?

One of the biggest challenges that #SchoolMarketers face is successfully getting buy-in from the senior leadership team. This is especially true when encouraging Heads to engage in thought leadership activity. It’s easy for communications managers to sell the benefits of public-facing comms activity, but have you ever thought about what your Head is thinking and why they might have reservations? 

Whether your Head is a seasoned writer and media personality or is still finding their feet, we hope this article helps to alleviate some of the challenges you face and creates a more open, honest dialogue between the marketing office and the executive. Why not show it to your Head? Every little helps...