Part 1 of our 2-part blog post showed how to spot the differences between the Millennials, Gen Z, and Generation Alpha.

Now, let’s see how one school - Pine Crest, the Pre-K-12th-grade school in Florida - reaches different age groups where they are.

Schools are targeting Millennials and Generation Z more and more. Makes sense, right? They’re parents and older students!

But right behind them is Generation Alpha, born starting in 2010.

This emerging generation will soon outnumber the Baby Boomers. Many of them will live into the 22nd century.

What does this mean for schools?

Well, the Alpha Gen is growing up with smart-everything. So even if these children are not in your marketing sights right now, they can reveal coming trends.

Studies show that new technology is first adopted by the youngest generations. Then, their elders jump aboard.

Teens were the early adopters of photo filters and social media stories. Now adults use both - much to their kids’ occasional embarrassment! Schools do, too, of course, in their digital storytelling.

And, take note: these children already have more influence in the admissions process.

Although the oldest AlphaGener is no older than 11, we can already spot how they differ from their parents and older siblings - the Millennials and Gen Z.

Before schools can engage with the Alpha Gen, we must understand them. And the ways marketing and communications are shifting with their ascendancy.

So, let's spot the differences between these three generations. Then, let's explore ways to attract this fully-digitized generation’s attention.

Finally, we'll see how one school - Pine Crest, the PK-12 day school in Florida - embraces a future-thinking model that creates an atmosphere of innovation in the classroom and in their marketing.