Budgeting

When clients ask how much they should be spending on paid social campaigns, the answer is that there are no set results that any budget can guarantee, and campaigns will consist of trial and error. That being said, after you start running campaigns you will be able to see how many results you are achieving depending on spend. You can then start to work on creating personalised benchmarks which you can use to inform future campaigns.

In the beginning, it is best to work with a lower budget so that you can see what copy and creative assets give the best response. Once you have started to see results, you can invest more budget into optimised campaigns so that you can ensure you are spending money most effectively.

Welcome to the first instalment of our ‘How to Run a Successful Social Ad Campaign’ blog series where we provide a whistle stop tour of the most crucial information you need to know before you can start advertising on social media.

Social ad campaigns aren’t an exact science. What will work amazingly for some schools will provide few results for others, so it’s hugely important to base your initial decisions off of detailed data analysis, and ensure you are constantly optimising your campaign through ongoing results analysis. The first part of this blog series focuses on selecting which platform to run your activity on and what your campaign objectives should be.

Luckily we have all the details…

So, you’ve completed your paid advertising campaign and you’re looking through the results - of course, as every marketing decision must be informed by data. As we have stated previously, every campaign must go through the ‘learning’ process during which the platform on which you advertise makes informed decisions based on the results and costs. The first campaign for any school marketer can be a nerve-racking time, especially if admissions are not as high as had been expected and your efforts are being questioned. The question on every school marketers’ lips is: What on Earth do I do now?