So, you’ve completed your paid advertising campaign and you’re looking through the results - of course, as every marketing decision must be informed by data. As we have stated previously, every campaign must go through the ‘learning’ process during which the platform on which you advertise makes informed decisions based on the results and costs. The first campaign for any school marketer can be a nerve-racking time, especially if admissions are not as high as had been expected and your efforts are being questioned. The question on every school marketers’ lips is: What on Earth do I do now?